To Be or Not to Be Chocolate
Godiva and Pivoting Digital During the
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This book satisfies two lines of thinking, 1) Living in Paris in the 21st century, and 2) Witnessing the revolution of digital advertising in the confectionery industry during the pandemic.
Ladurée is the oldest French manufacturer and retailer of gourmet chocolates, macarons, teas, and specialty items in Paris, France, and the global market. Ladurée is well known for its lightly colored, whimsical pastel macarons and its double-decker macarons dipped in fine French chocolate.